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BRAND AUDIT
White Water
Thought Leadership
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Bring on the Age of the Discerning Class
Maya Guice 5/28/19 Maya Guice 5/28/19

Bring on the Age of the Discerning Class

“Authenticity” alone no longer earns trust; what matters for brands is ruthless self-awareness.

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“My Toy!” Syndrome: Scarcity Leadership And The Hidden Cost Of Control
Maya Guice 5/28/19 Maya Guice 5/28/19

“My Toy!” Syndrome: Scarcity Leadership And The Hidden Cost Of Control

Plenty has been written about effects of scarcity mindset in leadership — I’ve given its most destructive form a name: “My Toy” Syndrome. It’s the instinct leaders have to hoard vision, resources, and decisions as if only they can be trusted to manage them.

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